#1: Find the right niche
A niche is a subject category.
For example, you can blog about coffee tables and that is a niche because people looking to buy coffee tables would go to your blog.
If you want to blog about how to pick up girls, that’s a niche because people are interested in finding out how to meet women.
A niche is really about topic categories and within that topic category, there are many different subtopics.
So when you say you want to blog about coffee tables, everything that will be included in your blog will have something to do with coffee tables.
Maybe it will be about design, maybe it will be about how people can use a coffee table, and so on and so forth.
Now, just because you’re interested in a topic doesn’t mean it’s going to generate revenue.
This is the central point that you have to master when you’re trying to blog for cash.
You have to choose the right niche.
How do you know? Well, first, you need to find something that interests you personally.
Make no mistake, if you don’t have a passion for something you’re writing about, you will eventually fall in love and it will always be about money.
Unfortunately, the love of money can only take you so far.
You have to have an emotional connection.
There has to be passion there.
So, the first thing you need to do is list all the topics that you are so passionate about that you would talk about them for absolutely free.
Next, filter your list of topics based on how much advertisers are going to pay for them.
You can easily find how much advertisers will pay to advertise content focused on those topics.
You can easily find the commercial value of niches using the Google adwords keyword planning tool.
Type in your topic and it will spit out some keywords.
And when you look at the dollar value of those keywords, you’ll get a rough idea of how much advertisers will pay per click on ads connected to those keywords.
Obviously, you should eliminate low-value keywords, and you should also eliminate very high-value keywords.
The reason you should eliminate keywords that earn $50 per click is that the traffic filters very well and there really isn’t much demand for them.
The high dollar value is definitely exciting, but let’s face it.
You probably won’t make that much money on those topics unless you’re an expert on them.
The next step is to filter your list by average monthly search volume. In other words, there has to be enough demand for these topics.
If you like to weave baskets underwater, for example.
It may be a great personal passion of yours, but if only 2 people search for that information each month, you’re not going to make money from your blog.
That’s the bottom line.
So, there has to be a healthy volume.
Now, here’s the thing.
You must eliminate low volume keywords, but you must also eliminate very high volume keywords.
Chances are, everyone in this dog blogs about those popular topics and you have too much competition.
Finally, you need to enter the remaining keywords into the Google search box.
When you do this, Google will tell you how many websites are targeting that keyword.
This gives you an idea about the overall level of competition for your potential blog topic.
Once you’ve gone through this, you’ll have a good idea of what niche to focus on.
#2: reverse engineer your competitors.
I’ve got good news for you.
If you’re a senior citizen, you probably don’t have the time or patience to try to come up with something new or revolutionary.
You just want to make money.
I understand you. I understand where you’re coming from and that’s why I have a quick and easy solution for you.
Type your keywords into Google to find high ranking sites in your niche.
Once you find these websites, reverse engineer them.
That’s right! No need to reinvent the wheel. Simply copy the top players in your niche.
Find out what they blog about, find out their format, find out how they make money from their blog.
In other words, what kind of ads do they display? Once you’ve found this out, copy the most common topics, format, layout, and ad options.
#3: create your own brand
Once you’ve created a website that reverse engineers existing content strategies without copying the actual content, the next step is to make your own brand stand out.
You make money by listening to your blog visitors.
Create polls, conduct surveys, actively ask them for feedback.
Once they give you this information, you can create your blog to have a unique identity.
If you want to blog for real money, click here for a complete guide on how seniors can use the Internet to make real money.
Not only is it possible, but it’s likely with the right plan and strategy.